Sugar Shop is a well-known jewellery studio base in Oslo, Norway. The studio represents over 70 jewellery designers from around Europe, but with a strong focus on Norwegian designers.

The studio required a website that would allow them to easily add new jewellery, designers, press items and photos from events. A Drupal CMS was used to develop the site, including a multilingual setup, with the site presented in Norwegian and English. A strong emphasis was put on Search Engine Optimisation including adding custom page titling, meta tags and automatically generated, keyword-rich URLs.