After one of the longest inceptions in 'bike curation' history—involving much drunken discussions on possibilities for the final outcome—the Hobby is finished. Well, almost.

The bike is built up around an Australian-made Hillman track bike frameset that was completely stripped, re-painted white and decked out in livery of the classing Norwegian chocolate bar called 'Hobby'. The Hobby logo has, for all intents and purposes, remained unchanged since its debut in Norway in the early 70s. (Could you guess the decade??)

Component-wise, it's a bit of a mongrel, with a Shimano drivetrain (Dura Ace 7400 road cranks, bottom bracket and BMX freewheel), and the mind-blowingly-aesthetically-biased Campagnolo Delta brakes doing their best to stop the bike.